List #59 - 5 brands that feel thoughtful without being precious

Lists are composed of five things that caught my eye in the past week- from brands to food to clothes.

As part of my resolutions list, I’m intentionally being careful with my purchases. Here are 5 brands that feel thoughtful without being precious and too “trendy”.

1. COS

   COS may hold my new favorite jeans. The brand is so simple, almost feeling dull at first, but when you look a little closer you find absolute treasures. I wouldn’t call it quiet luxury because I think it has more unique touches that keep the style interesting. Definitely on my list for 2026 fashion.

2. TOAST

   Another one I’ve written about before. This one has a little more pop of color and definitely leans more rustic. Not inexpensive, but again, one of my favorite throw blankets is from TOAST and gets a compliment every. single. time.

3. Coach

   Did you know that Coach spiked 800% in awareness in 2025? And for good reason. I have always been a Coach fan and look forward to expanding my bag collection this year by one item from this brand.

4. Soho Home

   The interiors brand of Soho House loves a texture, and I am a fan. I love how warm and non-beige it feels.

5. Bally

   Not as expensive as Prada or The Row, but Bally is not cheap so don’t get sticker shock. I love their twist on a ballet flat.