Creative content strategy and execution for lifestyle brands making an impact.

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Creative content strategy and execution for lifestyle brands making an impact. *

My marketing consultancy is called Spyglass Strategy. My goal with every client is to make their content stream as seamless as possible.

I work with brands and individual founders to amplify their creative vision across social media, through email marketing, and on their website.

I help create and execute the content.
You focus on the build.

My passion for lifestyle brands has led me to work primarily in the wellness and fashion-technology spaces. Reach out for individual consultations below.

My Experience

Clients

  • Fashion technology company focused on resale intelligence to help consumers make smarter shopping decisions on secondhand luxury.

    Executed social media content at pace to grow the brand’s presence on Instagram, YouTube and TikTok by over 500% in two months.

    https://secondsense.co/

  • Women’s health company focused on tailored supplemental nutrition built around the menstrual cycle.

    Built social media templates, email flows, and a TikTok strategy for the brand to grow across platforms.

    https://www.dailybasislife.com/

  • B2B brand building and scaling resale businesses.

    Grew the brand’s Instagram presence to reflect a more consumer-oriented perspective and leveraged Substack to create more engaging content.

    https://www.archiveresale.com/

  • Wearable technology company focused on temperature therapy.

    Built content for the brand’s Instagram and TikTok and grew both accounts by over 1000% in three months.

    https://embrlabs.com/

  • Personal styling service.

    Designed and build Lisa’s website and launched her email newsletter.

    lasswardrobe.com

  • Wealth management.

    Copywrote the new website and helped design new page layouts for news, company resources, personnel, and about.

    https://arjuna-capital.com/

  • Social Media Design Services

    https://jackiegiannellinp.com/

FAQs

  • I learn quickly and move fast, transforming your brand guidelines into a cohesive system of content templates and ideas that drive consistency and learning across all social channels.

    1. Brand Guidelines review and first pass at creative (3-5 days).

    2. Creative review (1 day).

    3. Creative revision (2 days).

    4. Implementation on socials (begin learning phase).

  • I have experience working with influencer and creator agencies. I also create video content myself.

    Since every brand is different and we want your company to stand out, we would discuss your unique needs and plan your video content so that it brings your brand to life in the most effective way.

  • I work with all social platforms, including X and YouTube. For creative development I primarily use Figma and Canva.

    If we choose to no longer work together, I will deliver your finalized set of templates and any additional creative assets in PDF/Deck form.

Spyglass Strategy is a creative consultancy supporting startups as they grow.

My focus is in the health & wellness and fashion technology space. I have built and executed social media strategies that grew followings by 200%+, strengthened brand voice and positioning, and drove engagement through content, influencer, and SEO-driven campaigns.

You need a content strategy that amplifies your brand, but allows you to take creative risk to grow your business. You don’t have the time to do it all yourself either.

My work with founders allows them to do what they do best, build their business, while I execute the content.

Please reach out via email if you would like to schedule a 30-minute introductory session.

This is complimentary with zero commitments.