Your Personal Curator
I've spent thousands of hours sifting signal from noise for different lifestyle brands. Dirt is where I apply that same rigorous curation to my own life, and share the results with you.
Dirt is what exists before things bloom. It lays the groundwork for growth. My mindset is about elevating and simplifying. Instead of adding more, Dirt seeks to curate.
Dirt is for the person who just wants a simple list. You don’t need a long-winded article on which containers to buy for which room in their home. You don’t need a life story.
You need clarity and curation.
That’s why every list is five things.
Simplified.
Actionable.
Thoughtful.
My Services
Alongside running Dirt, my marketing consultancy, Spyglass Strategy, works with lifestyle brands to optimize their social media and creative content plan. No complications, just thoughtful execution.
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You have a brand position, you just need execution on your socials. I work with clients to create beautiful, engaging social content that pulls your audience in and grows your platforms.
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You need a brand and content strategy. I help you curate your positioning so that it aligns with a content plan that actually works for your goals.
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Having a great website is one thing. Being able to convert people is another. I consult with clients to improve their website conversion optimization with small tweaks over time.
Get the Insider’s Edition
Dirt: Insider’s Edition is my Substack where you can find deeper reflections on lifestyle culture and content, plus extra lists exclusive to the platform!